Training · 60 minutes · live on Zoom · Free

AI 101: What These Things Actually Are

The tour. Chat assistants, research tools, image and video, and the assistants that run on their own. Where AI is confidently wrong and how to catch it. Plus the one rule on client data that matters more than the other nine.

For: Anyone who has heard the hype and wants the honest version.

Next dateFriday, September 18, 202611:00 AM to 12:00 PM ET · ZoomFree

What you leave with

  • Know what a language model actually is, and why it makes things up
  • See ChatGPT, Claude and Gemini answer the same question, and where they differ
  • The one rule on data you can apply the same afternoon
  • One prompt, written for a real task from your own week, fixed live

The agenda

Times shown for Friday, September 18, 2026, Eastern.

  1. 11:00 AM

    Why now

    What AI is already doing inside businesses your size, in plain terms. Five minutes, no doom and no hype.

  2. 11:05 AM

    What these things actually are

    A predictor, not a database. Once that clicks, the confident wrong answers stop being surprising and start being catchable.

  3. 11:15 AM

    The same question, three tools

    ChatGPT, Claude and Gemini side by side on one real question. You see the difference instead of taking our word for it.

  4. 11:25 AM

    The one rule on data

    Strip the name, the account number, and anything you would not put on a postcard before you paste. Why that one habit outlasts every settings change.

  5. 11:30 AM

    Hands on: one prompt for one real task

    Everyone writes a prompt for something from their own week. We fix three of them live and everyone sees why the fix worked.

  6. 11:45 AM

    Chatting versus delegating

    A five-minute look at what changes when the AI stops answering and starts doing the job. This is the preview of Agents 101, not the lesson.

  7. 11:50 AM

    Questions

    Ask about your own business. That is the point of doing this live.

Before you come

  • Nothing. If you can use email and a browser you can follow this.
  • A free ChatGPT or Claude account, created before we start
  • One task from your week that you would love to hand off

Upcoming dates

All times Eastern. Live on Zoom; the joining link arrives by email the day before.

Friday, September 18, 2026
11:00 AM to 12:00 PM ET · Zoom · capped at 40
First public run.
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You will get a confirmation link, then the Zoom joining link the day before. We don't sit on your address, and the newsletter is a separate, optional tick box.

After this one

Agents 101: From Chatting to Doing is the next step: 2 hours, $149 per seat. A chatbot answers. An agent does the job. What an agent actually is, two of them running live and unattended, then you build one and write the one-page spec for the first agent worth having in your business. Plus the security model that makes it safe to let one run. This is the part nobody else is teaching.

All workshops and dates →